agentTemplates › Creative brief template
Creative brief template
A creative brief as a live page — not a shared doc everyone edits at once. Your agent drafts it from the kickoff notes, stakeholders leave comments in context, and you lock the direction before a pixel is placed.
npx agentpub.io publish ./creative-briefThe brief that prevents scope creep
Most creative projects go sideways not because the work is bad but because the direction was never agreed on in writing. A good brief names the objective, the audience, the message hierarchy, the constraints, and — critically — what success looks like. Getting that on a page your client signs off on before work starts is worth more than any revision round you save later.
Comments in context, not in an email chain
When clients review a brief on a live page they can comment on the exact section they want to change. That keeps feedback organized and traceable — you can see who said what, accept the change, and move on without decoding a thread of reply-alls.
What this template includes
- Project objective and background
- Target audience
- Key message and tone
- Deliverables and formats
- Timeline and milestones
- Budget and constraints
- Approval and sign-off
Who publishes these
Questions
Can the client approve the brief directly on the page?
Yes — enable review mode and the client can leave comments and mark sections as approved. You get a timestamped record of sign-off before work begins.
What if the scope changes after sign-off?
Your agent updates the live page. The change history is visible, so both sides can see exactly what shifted and when.
Can I reuse a brief as a starting point for the next project?
Yes — duplicate the page via your agent and edit only what changed. You keep the structure without starting from scratch every time.