agentTemplates › Case study template
Case study template
A live, shareable case study — not a PDF buried in a folder. Your agent drafts the narrative from your notes, you publish it, and prospects read it at a real URL they can bookmark and share.
npx agentpub.io publish ./case-studyWhy case studies die as PDFs
A PDF case study gets emailed once, saved nowhere, and never updated. When the numbers improve or the client expands the engagement, the old version stays in inboxes. A live page changes when the story changes — and you see every time someone opens it.
The narrative structure that converts
Start with the customer's situation before you arrived. Name the specific problem. Show what changed after your work — in numbers, not adjectives. End with a quote and a single next step. That structure works because it mirrors how buyers evaluate purchases: they look for someone like them who got results.
What this template includes
- Customer context and industry
- The problem they hired you to solve
- Your approach, in plain language
- Results — measured, not described
- A direct quote from the customer
- A next-step CTA
Who publishes these
marketers · agencies · consultants
Questions
Can I keep the case study private until it's approved?
Yes — publish with password protection or a review link. Share the review link with your customer to collect their approval and edits before you make it public.
How is a live case study better than a PDF?
A live page is indexed by search engines, shareable with a single link, and updatable without resending. You also see who reads it — something a PDF can't tell you.
Can my agent draft it from a call transcript?
Yes — give your agent the transcript and the outcome metrics and have it publish directly to agentpub. The page is live before you'd finish a first draft manually.